Businesses Set Out Creating "perceived Needs
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Although there had been always industry providers from the start of civilization who would take a position in the marketplace 'crying' their wares, it wasn't until the advent of the printing press that printed marketing as we know it these days came into being. In the very outset, promotion was simply a single line of copy in the newspaper that perhaps listed the merchandise, the cost along with a straightforward description, as opposed to such as flyer printing like we see today. Among scholars, it is held that this type of printed ads initially emerged some time in the latter part of the 17th century. As time went on, and as the technology of printing progressed, colour was added and then eventually very simple graphics grown into photographic images.

Google has now replaced the Yellow Pages being the most well-known spot an individual finds a close- by vendor in. Google provides look ups associated towards the most connected keyword.

For the next 200 years printed advertising materials remained basically the same. Just one line of content or possibly a modest block of text was all that consumers were likely to see in their local papers. That is until Thomas Barratt, who hitched into the household of the widely known Pears Soap Empire, chose to kick off an aggressive printing advertising campaign to promote their product to the rising middle class who finally had buying power. At first, Pears Soap was marketed to a tiny part of the population, the elite who could afford an expensive, handcrafted scented cleaning soap that was ideal for their ivory complexions. Seeing that the working middle class was a feasible sector, and knowing that he had to 'reach' them in order to keep his family owned business going, Barratt go about developing a marketing and advertising strategy that would reach the masses. They revamped their production lines in order to make Pears Soap cost effective to the typical consumer and then proceed with creating an aggressive marketing campaign to reach that demographic. Thomas Barratt is famous for his cherubic children in the Pears Soap advertisements, a lot of which we still notice to this very day. Due to his aggressive advertising and marketing tactics and innovative use of print, he is often considered to be the "Father of Modern Advertising."

One of the most effectual media for passing out any type of message is television. It is because of its double edged advantage of showing a message in pictures and sounds concurrently, to ensure retention for a longer time through repetition.

During WWI, to neutralize the increasing costs of marketing, the belief of producing a need was introduced to the masses. Companies began creating "perceived needs." For the first time, all of the methods that are now tried and tested promotion methodologies, were melded in one and distributed to consumers. The rest is history as they say. Now there are more print shops than you can imagine, even just in the city of Atlanta. If you require a printing task, there may be one right close by such as Clash Graphics Printing.

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